Matt Cutts, the head of Google’s webspam team, tackled the subject in his latest webmaster help video, which asks whether Facebook and Twitter signals are part of the ranking algorithm, and how much they matter.
With all the speculation, this is definitely an interesting topic for Cutts to address. Here’s what Cutts had to say:
Facebook and Twitter factor into Google search algorithm, and if so, how much. While some SEO professionals focus on social media for the rankings potential, others strictly look at social for the traffic, awareness, and other indirect benefits.
Cutts statement seems quite definitivie that no, those signals aren’t taken into account. Does this mean there is some tiny bit of influence that could possibly be taking place? Is it something that could be changing later this year? Considering Cutts always chooses his words very carefully in these videos, it’s an interesting (and perhaps telling) thing to say. Read More Article>>