Google Removed 350 Million Ads & Rejected 3 Million Publishers

Google today revealed the progress it has made in its fight against bad actors that abuse online advertising tools for harmful or deceptive purposes. In short, the company removed more than 350 million bad ads and more than 270,000 advertisers from its systems in 2013.
Google Removed 350 Million Ads & Rejected 3 Million Publishers
  •     Removed 350 million bad ads in 2013
  •     Disabled 270,000 advertisers in 2013
  •     Blacklisted more than 200,000 total publisher pages
  •     Disapproved 3,000,000 attempts to join AdSense
  •     Disabled 250,000 publisher accounts

 Director of Ads Engineering at Google – “Mike Hochberg” says ;

We have allocated substantial technical, financial, and human resources to stopping bad advertising practices and protecting users on the web.  Hundreds of our engineers, policy experts and others have dedicated their careers to this work.

Google Says “We removed more than 350 million bad ads from our systems in 2013.” The number of advertisers we disabled, however, dropped from over 850,000 in 2012 to more than 270,000 in 2013.

Bad Advertising Practice Offenders List:

Tech support scams:  4,000 AdWords accounts removed.

Copyright infringement:  5,000 AdSense accounts disabled for violating copyright.

Get Rich Quick Schemes: 10,000 ads disabled for sites promoting these.

Illegal online pharmacies:  2 million ads removed.

Counterfeit goods: 14,000 advertisers banned for trying to sell these.

Illegal online pharmacies:  2 million ads removed.

Malware:  400,000 ads disabled from sites hiding mal-ware.

 For more factoids about Google and how they deal with both bad advertisers and ad publishers, they created an infographic with more to tidbits:
Busting Bad Advertising Practices in 2013

Leave a Reply

Your email address will not be published. Required fields are marked *