Category: Social Media

Twitter India Takes Measures To Bridge Gap Of Blood Donation

Twitter India Takes Measures To Bridge Gap Of Blood Donation

Planning to bridge the demand-supply gap and generate more awareness for blood units in the country, Twitter India this week rolled out a new social program dubbed as #BloodMatters. As per a report by the WHO (World Health Organization), only 9 Million blood units are obtainable each year in India, in opposition to a requirement of 12 Million units.

Twitter India Takes Measures To Bridge Gap Of Blood Donation

 

@BloodDonorsIN (Blood Donors India), a charitable helpline for blood donation on Twitter, is the first associative for the initiative started by Twitter. Through this program, Twitter claimed that it looks to work with extra helplines of blood donation such as @BloodDonorsIN, health institutions, and blood banks all over the nation to link and get to a bigger audience.

“The portal plans to increase up the number of donors, the amount of chat related to blood donation in India, and work with associates that can make sure screened and safe blood can reach in time to those in need all over India,” claimed Twitter India to the media in an interview.

With this program, users can ask for blood donation just with a message to @BloodDonorsIN with their blood type, location hashtag, Twitter handle, and mobile contact. Interested people that wish to help can follow @BloodDonorsIN and retweet or respond to requests for assistance.

Answering to the program in a tweet, J.P. Nadda, the Union Health Minister, claimed, “I am pleased to witness Twitter take up this program to make stronger the general well-being and health of the nation with the #BloodMatters program. This will have an influential role in strengthening and mobilizing resources for the drive of blood donation in India.”

With the new program, rolled out in advance of its 12th anniversary this week, Twitter is extending the reach of the helplines such as @BloodDonorsIN via Twitter Lite on blood donations all over India. Twitter Lite offers more data-friendly authorization to real-time data exchange.

WhatsApp launches desktop messaging option

WhatsApp launches desktop messaging option

Messaging platform WhatsApp has announced that users can now send messages from their desktop web browsers.
WhatsApp launches desktop messaging option
However, in a blog post announcing the feature, the company says that messages will still live on users’ phones.
The desktop messaging option is also not available to users who access the app on Apple devices.
“We will not be able to provide [the] web client… due to Apple platform limitations,” it wrote.
Last February, Facebook paid nearly $19bn (£12.6bn) to buy WhatsApp, which recently reported that it had around 700m mobile users. The acquisition was completed in October.
WhatsApp is one of the world’s largest messaging platforms, but concerns have been raised about how it plans to increase its user base in addition to how it will make money.
Currently, the company charges a $0.99 (65p) annual fee to users who sign up to the service after their first 12 months of using it.
However, a filing with US regulators in October by Facebook revealed that the app brought in only $15m in revenue in the third quarter – and lost nearly $230m in the first half of 2014.

Facebook’s Mark Zuckerberg the new mobile king

BARCELONA: Billionaire 29-year-old Facebook founder Mark Zuckerberg stars in the mobile industry’s biggest fair Monday, fresh from his $19 billion (14-billion-euro) takeover of smartphone messenger WhatsApp.
When Facebook sold its shares to the public in an initial public offering in May 2012, "it literally had no mobile advertising revenues," said Eden Zoller, analyst at the research house Ovum.
The keynote speaker on the opening day of the February 24-27 Mobile World Congress in Barcelona, Spain, Zuckerberg has come a long way in the mobile world in a short time.

When Facebook sold its shares to the public in an initial public offering in May 2012, “it literally had no mobile advertising revenues,” said Eden Zoller, analyst at the research house Ovum. Read More News>>

Why Facebook is buying WhatsApp for a whopping $19bn

Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billion for Internet Age smartphone messaging service WhatsApp.
The surprise, mega-deal announced on Wednesday bolsters the world’s biggest social network — which has more than 1.2 billion members — with the 450-million-strong WhatsApp, which will be operated independently with its own board.
                                  
It fits with Facebook founder Mark Zuckerberg’s focus on being at the center of lifestyles in which billions of people around the world share whatever they wish over the internet using smartphones or tablets.
It is Facebook’s biggest acquisition and comes less than two years after the California-based internet star raised $16 billion in the richest tech sector public stock offering. Read More News>>
Facebook rejected WhatsApp co-founder Brian Acton for a job in 2009

Facebook rejected WhatsApp co-founder Brian Acton for a job in 2009

Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billionfor Internet Age smartphone messaging service WhatsApp.
The surprise, mega-deal announced on Wednesday bolsters the world’s biggest social network – which has more than 1.2 billion members – with the 450-million-strong WhatsApp, which will be operated independently with its own board.
                            whatsapp_founders_ceo_freetouse.jpg
WhatsApp was founded in 2009 by American Brian Acton and Ukrainian Jan Koum. The acquisition represents quite a turnaround for the duo, who both formerly worked at Yahoo. Before deciding to go on their own and start WhatsApp, it seems Acton was rejected for jobs at Facebook and Twitter. Here’s a tweet by Acton from August 2009: Read More News>>
Facebook to buy mobile messaging app WhatsApp for $19 billion

Facebook to buy mobile messaging app WhatsApp for $19 billion

NEW YORK: Facebook Inc will buy fast-growing mobile-messaging startup WhatsApp for $19 billion in cash and stock, as the world’s largest social network looks for ways to boost its popularity, especially among a younger crowd.
The acquisition of the hot messaging service with more than 450 million users around the world stunned many Silicon Valley observers with its lofty price tag.

But it underscores Facebook’s determination to win the market for messaging, an indispensable utility in a mobile era.

Combining text messaging and social networking, messaging apps provide a quick way for smartphone users to trade everything from brief texts to flirtatious pictures to YouTube clips – bypassing the need to pay wireless carriers for messaging services.

And it helps Facebook tap teens who will eschew the mainstream social networks and prefer WhatsApp and rivals such as Line and WeChat, which have exploded in size as mobile messaging takes off.

“People are calling them ‘Facebook Nevers,'” said Jeremy Liew, a partner at Lightspeed and an early investor in Snapchat      .

WhatsApp is adding about a million users per day, Facebook co-founder and Chief Executive Officer Mark Zuckerberg said on his page on Wednesday.

“WhatsApp will complement our existing chat and messaging services to provide new tools for our community,” he wrote on his Facebook page. “Since WhatsApp and (Facebook) Messenger serve such different and important users, we will continue investing in both.”

Smartphone-based messaging apps are now sweeping across North America, Asia and Europe.

“Communication is the one thing that you have to use daily, and it has a strong network effect,” said Jonathan Teo, an early investor in Snapchat, another red-hot messaging company that flirted year ago with a multibillion dollar acquisition offer from Facebook.

“Facebook is more about content and has not yet fully figured out communication.”

Even so, he balked at the price tag.

As part of the deal, WhatsApp co-founder and Chief Executive Officer Jan Koum will join Facebook’s board, and the social network will grant an additional $3 billion worth of restricted stock units to WhatsApp’s founders, including Koum.

That is on top of the $16 billion in cash and stock that Facebook will pay.

“Goodness gracious, it’s a good deal for WhatsApp,” Teo said. Read More News>>

More users will login through mobile

More users will login through mobile: Facebook

Facebook expects a decline in number of users logging on the social networking website through PCs globally, especially from the US and other developed markets of Europe and Asia.

The California-headquartered firm projects that the future growth will come from mobile, helped by more and more users in emerging markets, especially India, logging on the social networking site through their handheld devices.

We anticipate the rate of growth in mobile usage will continue to be the primary driver of our user growth for the foreseeable future and that usage through PCs may be flat or decline worldwide, including in key markets such as the United States and other developed markets in Europe and Asia,” Facebook said.

The latest user data from Facebook also presents a similar picture.
More users will login through mobile: FacebookFacebook’s daily active users (DAUs) rose by 22% to 757 million during December 2013 from 618 million in the year-ago period helped by growth in major markets including Brazil, India and the US. “Overall growth in DAUs was driven largely by increased mobile usage of Facebook. The number of DAUs using personal computers (PCs) decreased modestly in December 2013 compared to the same period in 2012,” it added. Worldwide mobile DAUs rose 49% to 556 million on average during December 2013 from 374 million during December 2012. On growth in mobile users, Facebook said: “In all regions, an increasing number of our DAUs are accessing Facebook through mobile devices, with users in Brazil, US and India representing key sources of mobile growth on average during December 2013 as compared to the same period in 2012.” Read More News>>

Seven Things To Think About Before You Register That New Domain

Seven Things To Think About Before You Register That New Domain

We’ve all grown comfortable with existing Internet domains — which have suffixes like .com, .net, and .edu — to the point where they seemed fixed in the universe like the North Star.  But this week and next, a slew of new suffixes will hit the market.  More will pour in over the coming months and years.
Seven Things To Think About Before You Register That New DomainJust one registry (a company from which you can buy a domain), Donuts, dropped .bike, .clothing, .guru, .holdings, .plumbing, .singles, and .ventures onto the market on January 29 and plans to make seven more available the first week of February.  In all, Donuts has registered 105 suffixes.  And there are many more registries offering new domains as well as large companies like Microsoft MSFT +2.66%, Google GOOG +4.02%, and Amazon.com AMZN -11.03% that have staked early claims on some of this new turf.  In a Jan. 21 press release, The Internet Corporation for Assigned Names and Numbers (ICANN), the domain issuing authority, said “”There are now almost five times more generic Top-Level Domains (gTLDs, industry jargon for the suffixes) than there were only a few months ago …”
All these new goodies come with some caveats

With all this fresh territory opening up, business owners might be tempted by the expanding set of choices to stake out a beachhead, either to extend their reach or as a defense against someone else squatting on what should be their virtual real estate.  But potential buyers should take note of the following Read MOre>>

Revenue and profit rise at Google, but mobile is a persistent challenge

Revenue and profit rise at Google, but mobile is a persistent challenge

here is no denying that Google has become a mobile company. Now, Google – along with shareholders, industry partners and advertisers – is trying to figure out what that means.

In mobile advertising, Google is wrestling with how to make as much money on phones as it has on the ads that appear on desktop computers. Its fourth-quarter earnings report Thursday showed that it is continuing to struggle with lower ad prices on phones. Yet some of the new types of ads it has introduced have paid off handsomely, as have mobile businesses like the Play store for Android devices.
In mobile advertising, Google is wrestling with how to make as much money on phones as it has on the ads that appear on desktop computers.But in other areas, like manufacturing smartphones, Google has decided that the business is better left to someone else. On Wednesday, it announced that it would sell Motorola Mobility, which it bought less than two years ago for $12.5 billion, to Lenovo for $2.91 billion. Motorola’s $384 million loss in the fourth quarter contributed to Google’s failure to meet analysts’ earnings expectations for the quarter.

Google executives would prefer that people stop talking about mobile at all.

“People aren’t distinguishing what they’re doing on different screens, so advertisers should be more agnostic about where they reach the user,” Nikesh Arora, Google’s chief business officer, said on a conference call with analysts. “The fundamental tenet is not to speak about mobile, mobile, mobile. It’s really about living with the users. What device are you on? What’s your question? How can we assist you? That’s a much broader and richer set of activities for us.” Read More News>>

How YouTube and Twitter Ruined Super Bowl Commercials

How YouTube and Twitter Ruined Super Bowl Commercials

In a few days, the largest television audience it is now possible to assemble will see a new ad for Oikos Greek yogurt. The stakes couldn’t be higher: Getting in front of more than 100 million viewers for 30 seconds costs an estimated $4 million.

How YouTube and Twitter Ruined Super Bowl Commercials
Too bad, then, that the spot has already been branded a disappointment: “A lot of setup without much payoff,” Adweek shrugged earlier this week.

This, in miniature, is what the formerly glorious Super Bowl ad game has come to. If you’re ready for some football, you’ll have to wait until kickoff. But if you’re ready for some advertising, a slew of the most-awaited commercials of the year are available right now.

Thanks to advertisers’ frenzy to exploit the possibilities of social media and YouTube, it’s now possible for the letdown to actually precede the hype.

It’s an epic fumble, really. Everybody knows the Super Bowl is that one special day when Madison Avenue’s finest creations receive unrivaled attention — the one time a year that we all stop pretending we hate advertising. Read More News>>